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The new division will support companies with technical and strategic implementation of artificial intelligence across industries, including banking, retail, energy, and life sciences

The idea for the new organization came in part from customer concerns about the ballooning costs of AI, Althoff said. Microsoft can help those businesses improve the way they use AI, such as by swapping out expensive models for cheaper ones

The idea for the new organization came in part from customer concerns about the ballooning costs of AI, Althoff said. Microsoft can help those businesses improve the way they use AI, such as by swapping out expensive models for cheaper ones | Photo Credit: REUTERS/Dado Ruvic

Microsoft Corp. is setting up a new organization with 6,000 employees to help businesses with the technical and strategic work of deploying artificial intelligence.

The division’s workers will have experience across engineering, corporate training and management, as well as within specific industries, Microsoft announced. 

“The skills sets required to do this are quite unique — we’ve got folks that have been in banking for 20 years — in retail, energy, life sciences,” Judson Althoff, chief executive officer of Microsoft’s commercial business, said Thursday in an interview on Bloomberg Television. 

Working more closely with customers will help them implement AI more efficiently and inform Microsoft’s own product development decisions, Althoff said.

Traditionally, software vendors have left this kind of lower-margin implementation work to consulting companies. But in the AI era, many have found that businesses need additional help deploying cutting-edge-tools. Popularized by Palantir Technologies Inc., the model of deploying engineers within customer organizations has since been adopted by vendors from Salesforce Inc. to OpenAI. Amazon.com Inc.’s cloud unit on Tuesday announced a similar effort. 

The idea for the new organization came in part from customer concerns about the ballooning costs of AI, Althoff said. Microsoft can help those businesses improve the way they use AI, such as by swapping out expensive models for cheaper ones, he said.

More stories like this are available on bloomberg.com

Published on July 3, 2026

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